Balancing act: Post-COVID businesses better mix it up
By DAVID A. CHAUVIN // On the afternoon of March 12, 2020, ZE Creative Communications sent everyone in our Great Neck office home early. I haven’t seen many of my…
ZE Creative Communications
No. 611: On Hemingway, Belgian yogurt and the tau of everything – plus, all the junk food you can eat
Summer trip: Welcome to Wednesday, dear readers, and the midpoint of another exciting week of socioeconomic innovation on Long Island and around the globe. On that note, happy Liberation…
Pros (and cons) rise as NCAA athletes win NIL rights
By DAVID A. CHAUVIN // While working remotely, the thing I miss most from the office is our spirited discussions – favorite movies, celebrity gossip and, of course, the hilariously…
Fine line between gimmick and gold in vax incentives
By DAVID A. CHAUVIN // One of my favorite commercials of all time comes from the 1990s “Got Milk?” series. In it, a young historian in a museum dedicated to…
Online ownership: It’s all fine, until the fine print
By DAVID A. CHAUVIN // For a brief moment in 2010, my wildest dreams came true: The Dallas Cowboys ceased to exist. At least, www.dallascowboys.com did. This unfortunately had nothing…
No. 577: On soccer icons, Californium and the Lt. Dan Band – and the wearin’ of the green, of course
Roaring: Welcome to Wednesday, dear readers, still a bit windy and chilly but the spring equinox – aka, Spring – will arrive Saturday, March 20 at 5:37 a.m. with…
Virtual shmirtual: I want my in-person networkers back
By DAVID CHAUVIN // March marks the one-year anniversary of widespread shutdowns because of the COVID-19 pandemic. Over the coming weeks, we’ll read many articles and essays grappling with the…
True story: Either we kill fake news, or it kills us
By DAVID CHAUVIN // Like millions of Americans, I paused my normal routine Jan. 20 to watch the swearing-in of President Joe Biden. And like so many Americans, I was…
Polls aren’t crystal balls (but they are solid-gold intel)
By DAVID CHAUVIN // No matter where you stand on the accuracy of the polls leading up to the 2020 Presidential Election, it’s not particularly hard to find supporting evidence….
Communications meets politics, on a one-way street
By DAVID CHAUVIN // I’m of a certain age – OK, fine, I’m old, old enough to remember George, the ill-fated and short-lived political magazine created by John F. Kennedy…
Pay attention: TikTok has already changed the world
By DAVID CHAUVIN // For those who don’t regularly interact with Generation Z, TikTok’s meteoric rise to the forefront of public attention is somewhat bewildering. Throw in the president’s public…
Science must win the COVID-19 info war (and it can)
By DAVID CHAUVIN // As schools throughout the country start the school year – whether it’s 100 percent in-person, 100 percent remote or a hybrid of both – one thing…
After perpetuating racism, marketing/PR must step up
By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has…
Don’t discount the discount, and other PR principles
By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being…
For restaurateurs, nothing will ever be the same
By RON EDELSON // Before COVID-19, the scene on virtually any night at many of the popular full-service restaurants – be they casual dining, family dining, or fine dining –…