In Rogan controversy, social media’s darker evolution
By DAVID A. CHAUVIN // On the surface, it’s easy to paint the latest controversy for Spotify flagship enterprise “The Joe Rogan Experience” with broad strokes: another example of COVID-19…
ZE Creative Communications
No. 662: A midwinter dream with radioactive elements, Teflon, The Facebook and homemade soup, mmmmm
That was close: Welcome to the first Friday of February, intrepid innovators, as Long Island narrowly escapes this week’s nationwide winter storm – a just reward for another productive…
No. 661: Crispy tots crunch, the NL plays ball, Tim Sini lands on his feet – and we crepe you out, just a bit
Deuces wild: Welcome to Wednesday, dear readers, and not just any Wednesday but the first Wednesday of February 2022 – making this 2/2/22, of course, a wild day indeed…
Episode 20: David Chauvin – Responsible Party
David Chauvin has his finger firmly on society’s pulse. Once a rising star of Nassau County politics, the executive vice president of Great Neck-based ZE Creative Communications is a cornerstone…
No. 657: Making memories with Gov. Hochul, Janis Joplin and tighty whities – and fresh popcorn for all
A game of inches: Welcome to Wednesday, dear readers, as winter does its thing and we march, undaunted, toward innovative socioeconomic greatness. It’s chilly out there, but so far,…
Gasp! Can the news media actually see the future?
By DAVID A. CHAUVIN // Well, it’s official: The Giants are rebuilding. It wasn’t too long ago that I was sipping a freshly brewed preseason cup of false hope, as…
How to handle tough news reporters, and Thanksgiving
By DAVID A. CHAUVIN // The holidays are here again, and with them, thankfully, a partial-but-welcome return to something like pre-pandemic normalcy. The 2020 holidays featured Zoom Thanksgivings and virtual…
No. 634: On Beatlemania, bras and an iron baroness, with a head start on your Halloween candy
Already in progress: Welcome to Wednesday, dear readers, as we rejoin our broadcast in the middle of another exciting week of socioeconomic innovation and at the midpoint of the…
Facebook’s bold lies glare amid historic blackout
By DAVID A. CHAUVIN // On Oct. 4, we were transported back to 2004 – a time before Facebook. Facebook’s entire platform was offline: No Facebook. No Instagram. No WhatsApp….
No. 622: In which acne shines, regional rainmakers get on board and the new guv comes out swinging
See you in September: Here we go, dear readers – summer is (unofficially) over, meteorological fall has (officially) begun and we’re embracing those three syllables that send chills down…
Balancing act: Post-COVID businesses better mix it up
By DAVID A. CHAUVIN // On the afternoon of March 12, 2020, ZE Creative Communications sent everyone in our Great Neck office home early. I haven’t seen many of my…
No. 611: On Hemingway, Belgian yogurt and the tau of everything – plus, all the junk food you can eat
Summer trip: Welcome to Wednesday, dear readers, and the midpoint of another exciting week of socioeconomic innovation on Long Island and around the globe. On that note, happy Liberation…
Pros (and cons) rise as NCAA athletes win NIL rights
By DAVID A. CHAUVIN // While working remotely, the thing I miss most from the office is our spirited discussions – favorite movies, celebrity gossip and, of course, the hilariously…
Fine line between gimmick and gold in vax incentives
By DAVID A. CHAUVIN // One of my favorite commercials of all time comes from the 1990s “Got Milk?” series. In it, a young historian in a museum dedicated to…
Online ownership: It’s all fine, until the fine print
By DAVID A. CHAUVIN // For a brief moment in 2010, my wildest dreams came true: The Dallas Cowboys ceased to exist. At least, www.dallascowboys.com did. This unfortunately had nothing…