No. 542: Earth, Smurfs and the iPod all begin – and so does a new era in Bay Shore
No argument here: Welcome to Friday, dear readers, as we recover from another debilitating debate night – hopefully, the last we’ll ever see like that – and wrap up…
Zimmerman/Edelson
No. 533: On Donkey Kong, Arctic atmospheres and Neptune – plus, Hollywood on the North Shore
Fall for you: Rejoice, autumnal aficionados – the season of plunging temperatures, pumpkin-spice everything and full-on political dementia has arrived. Yes, it’s Sept. 23 on Long Island and around…
No. 496: In which gender barriers bust, childcare costs spiral and Hofstra pivots, with pride
Rock on: It’s another work-from-home Wednesday, dear readers, as we muscle through a tough workweek marked by bitter national divisions, phased re-openings and no real endgame (yet) for the…
No. 449: Braving the rebrand, locking down opioids and building a better Manufacturers’ Symposium
Almost there: You’ve made it this far, dear readers, and congratulations for that, as we wind down another busy workweek and look ahead to another well-earned autumnal weekend. Shoe…
In ‘Creative’ twist, ‘Zimmerman/Edelson’ is no more
By GREGORY ZELLER // From the Physician, Heal Thyself file comes the strategic communications powerhouse formerly known as Zimmerman/Edelson Inc., henceforth rebranded as ZE Creative Communications. The longstanding Great Neck…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…
The long and short of it: Yes, Millennials pay attention
By DAVID CHAUVIN // Of all the misconceptions about Millennials – a group that will comprise 50 percent of the workforce by 2020 – the one that annoys me most…
Brand authentication: Keeping it real in the Digital Age
By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing…
No. 425: Healthy hospitals, debt-free docs and a ReCharged LI – plus, the big book of bioelectronics
Half full: Welcome to Wednesday, dear readers, and the midpoint of this latest summery week of socioeconomic progress. Hard to believe, but tomorrow is already Aug. 1 – making…
Trust fading, brand reps bank on Social Responsibility
By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career…
At Zimm/Ed, feeling the learn
The interns aren’t the only ones doing the learning at ZimmEdU. Every semester, in addition to administrative help around the office, guest lectures from PR and media professionals and other…