What’s in a name? That which we call better branding
By GREGORY ZELLER // After 16 years of quality storytelling, a veteran of Long Island’s PR wars is closing one book, and starting a whole new chapter. Putting its rebranding…
News
Backing small biz, LIA wades into federal antitrust war
By GREGORY ZELLER // Suggesting they could “fracture the technology industry” – with especially harmful effects on technology-driven Long Island socioeconomics – the Long Island Association is speaking out against…
SBU startup earns top honors in SUNY ‘summer school’
By GREGORY ZELLER // A data-mining and machine-learning expert with a key job at Stony Brook University’s Center of Excellence in Wireless and Information Technology has earned critical commercialization support…
Sun rises on CEBIP’s ambitious Nordic accelerator
By GREGORY ZELLER // Stony Brook University is now on the Nordic track. On Wednesday, the university’s Clean Energy Business Incubator Program and Nordic Innovation House NY – an online…
Apollo: Not quite the God of Light, but it’s a good start
By GREGORY ZELLER // A Long Island-created solar technology – potentially, a long-term solution for noisy, diesel-powered construction-zone nightlights – is shining bright at Molloy College. The Apollo Lighting Tower…
Impressed Canadian VC increases ThermoLift stake
By GREGORY ZELLER // A north-of-the-border venture-capital fund is doubling down on a Long Island-based carbon-reduction innovator. Canadian VC firm Natural Gas Innovation Fund is increasing its investment in Stony…
SUNY pumps millions into COVID-related mental health
By GREGORY ZELLER // Referencing a “once-in-a-generation health crisis” with dramatic implications beyond the physical, the State University of New York system has launched a massive student mental health and…
‘Court TV’ gives SCCC interns production experience
By GREGORY ZELLER // Suffolk County Community College is helping attorneys in the Suffolk County District Attorney’s Office make their case. Seven SCCC Radio and Television Production interns are producing…
Walmart deal proceeding smoothie for LI yogurt maker
By GREGORY ZELLER // A Long Island yogurt maker with an ultra-healthy formula and an already-impressive following is close to joining an exclusive club. Port Jefferson-based Trimona Foods has its metaphorical…
LIA president pitches billionaires in final frontier flier
By GREGORY ZELLER // As the billionaire space race and other final-frontier fantasies rekindle earthlings’ interest in traveling to the stars, one Long Island rainmaker is hoping to save Long…
With IDA’s bread, legendary LI bakery stays home
By GREGORY ZELLER // A fresh-from-the-oven Nassau County Industrial Development Agency incentives package will help a stalwart regional bakery expand its already impressive regional operations. Carle Place-based Cardinali Bakery, a…
Revolutionary TC3 sets make-or-break Canadian test
By GREGORY ZELLER // A Stony Brook-based carbon-reduction innovator and a large-scale Canadian utility are proceeding with an ambitious field test that will put a groundbreaking climate-control device through its…
Island solar site among first OK’d by new state office
By GREGORY ZELLER // New York has greenlighted two major solar-energy facilities, including one on Long Island – the first renewable-energy facilities approved under new state regulations. The New York…
Hall of an honor for aspiring Long Island musicians
By GREGORY ZELLER // Four of Long Island’s best young musicians will tune up their collegiate educations with help from the Long Island Music Hall of Fame. The Melville-based hall…
With new IT spinoff, IPS eyes brains of the operations
By GREGORY ZELLER // One of Long Island’s top hardware designers has gone soft. Intelligent Product Solutions is no stranger to programming: Its longtime focus on the Internet of Things…