Spur East: Pass the hors d’oeuvres, let’s get to work

The office: Co-working, Hamptons-style.
By GREGORY ZELLER //

Well, that happened fast: Not long after announcing a second location was on the way, The Spur – the Hamptons’ first members-only co-working space and innovation hub – has spun off its first satellite facility.

Welcome to Spur East, a private entrepreneurial workspace/lounge/ping pong club – go ahead and process – that celebrated its grand opening in East Hampton this weekend.

Spur East is the first sequel of The Spur, the membership-based business and social club that opened in Southampton last year. Saturday’s “VIP preview event” – more social than business, with hors d’oeuvres and tequila tastings – attracted some 150 guests to the new East Hampton space, according to Spur founder Ashley Heather, who was thrilled to see existing Spur members and other backers “show up in force to support us.”

All play and no work: To be fair, it was Saturday, as guests gathered in East Hampton to welcome Spur East.

“We have spent a lot of time and passion to convert this space into something very unique for the Hamptons,” Heather said Monday. “We are excited to open our doors today to welcome the innovation community in East Hampton.”

Spur East combines a “high productivity” workspace with some prototypical Hamptons élan: copious event space, a “sophisticated indoor/outdoor lounge” and even a built-in ping pong club (Spur SPIN is scheduled to open in April with its own separate membership protocols).

As with its slightly older, slightly western, much less ping pongy sister facility, the big idea behind Spur East is transient professional space and expert-driven how-to programming for East End entrepreneurs – an innovation community that, until now, has worked out of its homes and the local Starbucks.

Steve Ringle, executive director of the East Hampton Chamber of Commerce, said Spur East would be “an integral part of the growing East Hampton entrepreneurial community.”

Give it a SPIN: Because no entrepreneurial co-working space is complete without a private ping pong club.

Spur East, located on Three Mile Harbor Road, has scheduled a week-long open house for prospective members. The workspace will officially be open from 8:30 a.m. to 8 p.m. Monday through Friday, “and on weekends during the season for private events and enrichment programming,” according to The Spur. More information on invitation-only memberships available here.

Meanwhile, with two Hamptons-based clubs now up and running, Heather is just warming up. The Spur’s growth strategy targets a dozen private co-working and entrepreneur’s clubs in “select resort towns,” including Palm Beach, Fla., and Aspen, Colo.