American Press Institute

The long and short of it: Yes, Millennials pay attention

By DAVID CHAUVIN // Of all the misconceptions about Millennials – a group that will comprise 50 percent of the workforce by 2020 – the one that annoys me most is that the generation possesses a gnat-like attention span. This stereotype is nonsense, to put it bluntly. As much as I loathe the misconception, however, I see why people believe it. Millennials are, after all, the generation of Twitter, Vine (RIP) and bite-sized viral Facebook…