Bank of America

How to refresh a brand, without blowing things up

By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance that what appeared cutting-edge 10 years ago seems hopelessly outdated now. And if your branding, marketing materials or even company name gives an out-of-touch impression, that’s how your customers will think of you – no matter how state-of-the-art your work or products. The trick is…


Habitat Suffolk’s milestone moment is on the house

By GREGORY ZELLER // With projects all over the county and a bevy of happy homeowners moving into new digs, busy Habitat for Humanity of Suffolk is closing in on a major milestone. The independent affiliate of Habitat for Humanity International plans to complete its 200th house in September, an affordable home in Wyandanch that will rise via a “special three-week blitz build,” according to the Middle Island-based nonprofit. Habitat Suffolk Director of Development Les…