Blackstone LaunchPad

On this marketing mission, niche guys finish first

By GREGORY ZELLER // As Dean DeCarlo sees it, established companies – even some bigger ones – have a unique problem. With the digital age upon us and more customers moving online, many product and service providers are falling behind, according to the entrepreneur, because they don’t understand the nuances of digital engagement. Branded media, web design, paid media campaigns – this is the new definition of “company representation,” according to Mission Disrupt Ltd., a 2016 startup…