BoyZ New York

For the Boyz From New York, style is an attitude

By GREGORY ZELLER // “Streetwear” may be rooted in the California surf culture, but the hoodies and hats in the Boyz From New York catalogue represent a decidedly different state of mind. Popularized first by Left Coast surfers and skaters, streetwear encompasses many elements of so-called “hip-hop fashion” (the clotheshorses over at GQ can tell you more). All of those elements – comfort, functionality, attitude – are front-and-center at circa-2018 startup Boyz From New York…