Rinse, spit and cut! Henry Schein goes to the movies
By GREGORY ZELLER // From the Old Reliable File comes Henry Schein Inc., the healthcare products and services titan that proves you’re never too big to roll out a new ad campaign. The Melville-based conglomerate, self-billed as “the world’s largest provider of healthcare products and services to office-based dental, animal health and medical practitioners,” this week announced the launch of its “Rely on Henry Schein” marketing campaign. The brand-builder – featuring videos on the company’s…