What’s your story? Podcast producers, fans are all ears
By GREGORY ZELLER // In a world where podcasts – now 1.5 million globally, featuring some 34 million episodes – are Short Attention Span Theater’s undisputed main attraction, the challenge…
marketing
After perpetuating racism, marketing/PR must step up
By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has…
Don’t discount the discount, and other PR principles
By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being…
Debrief: Topper, on a world of reinvention and hope
Thirty years later, Hilary Topper – part marketing ace, part social influencer, all 21st century It Girl – is still going strong. Game-changing technological jolts, 9/11, the Great Recession and…
Your product isn’t the product, and other PR truths
By DAVID CHAUVIN // Early in über-successful streetwear designer Bobby Hundreds’ (real name Bobby Kim) book “This Is Not a T-Shirt,” there’s a striking passage that sent me thinking about…
In 2020, integration is key to brand communication
By DAVID A. CHAUVIN // It’s believed humans have been making annual resolutions for over four millennia, all the way back to the ancient Babylonians making yearly promises to the…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…
Teaching to the truth: Nowadays, we’re all in sales
By GREGORY ZELLER // It’s a big world getting smaller – one of several critical lessons in the modern marketing classroom. As social media and other online avenues regularly smudge…
Apps surpass TV as America’s favorite pastime
By DAN BOWEN // The intersection of connectivity, app functionality and mobility have given rise to a new phenomenon. Call it interactive, call it enhanced or social. Whatever you name…
Got a minute? They’ll build you a marketing plan
Advertising veterans Ron Greenstone and Chris Nehlen have teamed up on a new agency that plans to eschew long-term branding campaigns and in-it-for-life retainers in favor of fast, affordable, high-impact…
The great disconnect on trust and credibility
By DAN BOWEN // In the B2B marketing world, nothing is more important than trust and credibility. All the website optimization and responsive design in the world means nothing without…
Eye to eye with Tony the Tiger
By DAN BOWEN // It’s a fact: Kids love cereal. The sweet and satisfying crunch, paired perfectly with a large splash of milk, is enough to get even the laziest of…