In first western push, Discover LI tries raising Arizona
By GREGORY ZELLER // As winter drags on, you may be dreaming of a week in warm and sunny Arizona. Long Island’s top tourism bureau is hoping Arizonans are dreaming…
marketing
NY MEP to tech startups: What are you trying to say?
By GREGORY ZELLER // The New York Manufacturing Extension Partnership is addressing the unique marketing needs of the state’s manufacturing and technology sectors. Cutting-edge manufacturers and next-gen tech firms often…
What’s in a name? That which we call better branding
By GREGORY ZELLER // After 16 years of quality storytelling, a veteran of Long Island’s PR wars is closing one book, and starting a whole new chapter. Putting its rebranding…
Remembering the lessons of the iconic Henry Ford
By GREG DEMETRIOU // The iconic Henry Ford was a prolific thinker who sought to expound on the world around him. Often, while discussing business, he provided profound pieces of…
Fine line between gimmick and gold in vax incentives
By DAVID A. CHAUVIN // One of my favorite commercials of all time comes from the 1990s “Got Milk?” series. In it, a young historian in a museum dedicated to…
In e-book, innovation stories waiting to be written
By GREGORY ZELLER // Communication Strategy Group is putting its e-book where its mouth is. The Huntington-based “brand storyteller” has powered up “Brandtelling for Business,” a free e-book detailing the…
What’s your story? Podcast producers, fans are all ears
By GREGORY ZELLER // In a world where podcasts – now 1.5 million globally, featuring some 34 million episodes – are Short Attention Span Theater’s undisputed main attraction, the challenge…
After perpetuating racism, marketing/PR must step up
By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has…
Don’t discount the discount, and other PR principles
By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being…
Debrief: Topper, on a world of reinvention and hope
Thirty years later, Hilary Topper – part marketing ace, part social influencer, all 21st century It Girl – is still going strong. Game-changing technological jolts, 9/11, the Great Recession and…
Your product isn’t the product, and other PR truths
By DAVID CHAUVIN // Early in über-successful streetwear designer Bobby Hundreds’ (real name Bobby Kim) book “This Is Not a T-Shirt,” there’s a striking passage that sent me thinking about…
In 2020, integration is key to brand communication
By DAVID A. CHAUVIN // It’s believed humans have been making annual resolutions for over four millennia, all the way back to the ancient Babylonians making yearly promises to the…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…
Teaching to the truth: Nowadays, we’re all in sales
By GREGORY ZELLER // It’s a big world getting smaller – one of several critical lessons in the modern marketing classroom. As social media and other online avenues regularly smudge…
Apps surpass TV as America’s favorite pastime
By DAN BOWEN // The intersection of connectivity, app functionality and mobility have given rise to a new phenomenon. Call it interactive, call it enhanced or social. Whatever you name…