At Alpha Wolf, a natural focus on revitalization
By GREGORY ZELLER // Consider it a beta version of Alpha Wolf. Responding adroitly (and not cheaply) to sales patterns and customer feedback, founder Michael Chalavoutis’ Carle Place-based beverage maker has both reformulated and rebranded, with a new exclusive focus on natural ingredients, the end of two “traditional” flavors and a new “exotic” blend splashing onto shelves. There are new bottles, new packaging and a new slogan, too – all part of the same course…
