Don’t discount the discount, and other PR principles
By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being…
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Questioning the risks, rewards of re-opening
By MITCH MAIMAN // As an executive who grapples daily with phased re-openings and other issues of economic survival, testing is a major consideration. There are treatises on this subject…
LIPA weighs ‘retirement’ at ‘vintage’ Northport plant
By GREGORY ZELLER // Drawing direct parallels to several critical issues – including the COVID-19 pandemic – the Long Island Power Authority is pushing hard to push the Island’s steam-driven…
FindaTopDoc finds purpose in pandemic, and success
By GREGORY ZELLER // A Long Island startup that was innovating telehealth long before the pandemic came calling has established a unique footprint in the Age of Coronavirus. The social-distancing…
Debrief: Schnirman, on Nassau’s instant ‘revenue crisis’
Released Monday, an executive summary of Nassau County’s sales tax revenues (historically good for 40 percent of total county revenues, Nassau’s single-largest income source) shows a predictable and potentially devastating…
No recovery without trade groups, which need support
By TERRI ALESSI-MICELI // We generally think of COVID-19’s devastation in terms of its human toll and its economic toll. Indeed, the pandemic is registering a terrible impact on the…
At Northwell, the doctor will Zoom you now
By TERRY LYNAM // Even as the world focuses attention and resources on COVID-19, it is also crucial to take heed of other illnesses and injuries that may require medical…
High honor for Farmingdale State high school effort
By GREGORY ZELLER // An innovative Farmingdale State College program built for eager high school students who can’t wait to crack the collegiate books has earned prestigious national accreditation. Farmingdale…
Healthcare pros watching Congress, Trump closely
By ALLISON JUMETT // It has been a challenging, frightening time for everyone, but especially for those of us working in healthcare. Amid all the suffering and anxiety brought about…
Debrief: Topper, on a world of reinvention and hope
Thirty years later, Hilary Topper – part marketing ace, part social influencer, all 21st century It Girl – is still going strong. Game-changing technological jolts, 9/11, the Great Recession and…
Busy Cuomo reverses one mistake, warns of another
By GREGORY ZELLER // It was a busy Mother’s Day for Gov. Andrew Cuomo, who on Sunday reversed a key (some say costly) pandemic position, issued a dire warning about…
The new war of the states, and why we might all lose
By MICHAEL H. SAHN // Fighting the war against COVID-19 has led to debate about the respective roles and responsibilities of the federal government and the States in dealing with…
Study: Healthcare pros less infected than general pop
By GREGORY ZELLER // Here’s a bright note for National Nurses Week, or any week that places dedicated healthcare providers in the crosshairs of a deadly global pandemic: The personal…
Gains on two fronts: Same-day test, virus ‘neutralizer’
By GREGORY ZELLER // An ambitious Long Island biotech is reporting exciting progress in a two-front battle against the raging novel coronavirus. Stony Brook-based Applied DNA Sciences on Tuesday announced…
A fate worse than death? Docs decry drop in ER visits
By GREGORY ZELLER // A disturbing and growing trend of the 2020 pandemic sees non-COVID-19 patients in medical distress avoiding hospital emergency rooms – with detrimental, sometimes fatal consequences. This…