Tipping the leader meter, everyday heroes abound
By DAVID CHAUVIN // True leaders tend to reveal themselves in times of crisis. (Fraudulent leaders tend to be exposed as well – a story for another column, but see…
ZE Creative Communications
PR and the pandemic: charting a challenging course
By DAVID CHAUVIN // CNN had the results of the Florida Democratic Primary as its top story for maybe 10 minutes – results that would seem to have effectively ended…
Your product isn’t the product, and other PR truths
By DAVID CHAUVIN // Early in über-successful streetwear designer Bobby Hundreds’ (real name Bobby Kim) book “This Is Not a T-Shirt,” there’s a striking passage that sent me thinking about…
In 2020, integration is key to brand communication
By DAVID A. CHAUVIN // It’s believed humans have been making annual resolutions for over four millennia, all the way back to the ancient Babylonians making yearly promises to the…
As channels evolve, brands need a grip on social media
By DAVID CHAUVIN // Thanks to the proliferation of social media, the relationships brands share with their target audiences have changed drastically. Researchers suggest that consumer/brand relationships psychologically mimic personal…
In ‘Creative’ twist, ‘Zimmerman/Edelson’ is no more
By GREGORY ZELLER // From the Physician, Heal Thyself file comes the strategic communications powerhouse formerly known as Zimmerman/Edelson Inc., henceforth rebranded as ZE Creative Communications. The longstanding Great Neck…