Smart branding and successful marketing usually go hand-in-hand.
But what makes a brand “smart?” And in the cutthroat business of professional promotions, what defines “successful?”
These and other critical questions that can make or break a business marketing campaign are answered in this very special episode of “Spark: The Innovate Long Island Podcast” – a classic switcheroo that finds Spark host Gregory Zeller in the guest’s chair, as the interviewee on a recent episode of “The Brandtelling Podcast.”
Join hosts Arthur Germain and Asaf “The Brand Chef” Bachman as they pick the brain of the Innovate Long Island editor about the best and worst in modern branding practices – and share their own considerable expertise. Brace yourselves, listeners … podcasts are colliding!


