Digital Remedy merger, new COO microcast a wider net

Welcome to New York: CrowdHere President Nick Pahande will relocate to the Big Apple for his new gig.
By GREGORY ZELLER //

From the Growing in More Ways Than One File comes Digital Remedy, a New York City digital advertiser with a Long Island pedigree, an impressive new acquisition and its first-ever chief operations officer.

The white-labeled ad operations and sales solution for publishers, advertisers and influencers announced Tuesday that it has acquired CrowdHere, a San Francisco-based “curated collective of new media filmmakers and creative futurists” that gives Digital Remedy a key new creative shop.

It also gives Hofstra University graduate Mike Seiman’s digital agency, parented by the entrepreneur’s 2001 NYC startup CPXi, its first-ever operations chief. CrowdHere CEO Nick Pahade, a four-year member of the CPX Interactive Holdings LLC Board of Directors, joins the Digital Remedy field team as both president and COO.

Terms of the deal were not disclosed. But according to a statement from Digital Remedy, Pahade – a veteran of European advertising agencies including French multinational Publicis Groupe and British multinational WPP – will be based at Digital Remedy’s Manhattan headquarters and will report directly to Seiman, who still pulls the strings as the growing enterprise’s chief executive officer.

Mike Seiman: Agent of change.

And Sieman, for one, will be happy to have him there.

“The addition of Nick to our executive team, with his experience and entrepreneurism, is a direct commitment to ensuring the continued growth of Digital Remedy,” the CEO said Tuesday. “As Digital Remedy continues our 18-year trajectory of growth and diversification, we must remember that the only constant in digital is change itself.”

The California-based CrowdHere corporate team will remain intact and “operate as a flagship product under the Digital Remedy infrastructure,” according to Digital Remedy, which sponsors the annual Hofstra-Digital Remedy Venture Challenge business-plan contest and foresees more beef in the collective’s already meaty diet.

Under the Digital Remedy banner, CrowdHere will “scale to support more advertisers with access to the company’s seasoned sales team,” with Seiman’s East Coast enterprise “amplify(ing) the reach of its finished projects,” according to the NYC agency.

That sounds about right to Pahade, who has honed CrowdHere into a mecca of microcasting – the creation of low-cost, financially viable content targeting niche audiences – with hundreds of crowdsourced projects and paying gigs for advertisers including Frito-Lay, eBay, PayPal and Anheuser-Busch under its belt, as well as agency work with the likes of BBDO and Edelman.

According to the freshly minted Digital Remedy president and COO, CrowdHere will elevate its New York-based parent’s ability to support primary publisher and advertiser goals of securing and distributing content that resonates across social media and other consumer-heavy digital landscapes.

“CrowdHere’s successes point to the budding trend of video curation as a solution to overcoming the brand safety challenges that can be encountered with content marketing,” Pahade said. “Marrying our crowdsourced video content and … thousands of global filmmakers with Digital Remedy will push content-curation to the next level.”


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