PR and the pandemic: charting a challenging course
By DAVID CHAUVIN // CNN had the results of the Florida Democratic Primary as its top story for maybe 10 minutes – results that would seem to have effectively ended…
Voices
Staying healthy and safe as coronavirus, panic spread
By ROBERT GLATTER // As anxiety intensifies, ditch the mad dash for a coronavirus mask, wash your hands regularly and stay home if you get sick. The novel coronavirus is…
Technology will always pace healthcare (and it should)
By TERRY LYNAM // Healthcare has always been at the forefront of technological development; robotics and artificial intelligence are no exception. Science fiction may spur images of sentient robots living…
On corned beef, and corned beef done right
By AMBROSE CLANCY // Old joke: What’s the shortest book on the shelf? Answer: “The Culinary Arts of Ireland.” One page, one recipe – “throw stuff in a pot of…
Your product isn’t the product, and other PR truths
By DAVID CHAUVIN // Early in über-successful streetwear designer Bobby Hundreds’ (real name Bobby Kim) book “This Is Not a T-Shirt,” there’s a striking passage that sent me thinking about…
In rural schools, online help for bottom, top learners
By HARRY AURORA // Rural schools and schools in low socioeconomic areas face a litany of challenges. Transportation, hiring/retaining staff, distance from students’ homes, budget shortfalls – these are all…
As population ages, geriatrics eyes some young blood
By TERRY LYNAM // By the year 2050, there will be as many people in their eighties as teenagers. People are living longer and living healthier, and it’s amazing. It’s…
As resolutions crumble, dishing on doomed diets
By AMBROSE CLANCY // How’s that New Year’s diet going? What? You’re back to Danish and bacon for breakfast, chicken nuggets for lunch and beers and pizza-with-extra-cheese (you know, with…
In 2020, integration is key to brand communication
By DAVID A. CHAUVIN // It’s believed humans have been making annual resolutions for over four millennia, all the way back to the ancient Babylonians making yearly promises to the…
Online hiring practices, 2020 Census loom large for LI
By ROSALIE DRAGO // Ah, the start of a new year, when people (and companies) consider some major decisions that could improve both prosperity and quality of life (or business)….
For struggling students, recovery where credit is due
By HARRY AURORA // Educators are keenly aware that the underachievement of a student isn’t always a true representation of the student’s capabilities. Poor academic performance, sporadic attendance and antisocial…
Employers sink or swim as the ‘Silver Tsunami’ rises
By TERRY LYNAM // For years, business owners and anyone who follows the business world have been preparing for Millennials – and soon after, Gen Z – to enter and…
On whiskey in winter: Some like it hot
By AMBROSE CLANCY // It was raining horizontally, with sleet, driven by a December gale. We could hear the sea pounding the concrete strand one street away as we ducked…
As channels evolve, brands need a grip on social media
By DAVID CHAUVIN // Thanks to the proliferation of social media, the relationships brands share with their target audiences have changed drastically. Researchers suggest that consumer/brand relationships psychologically mimic personal…
When workforce development met entrepreneurism
By ROSALIE DRAGO // This has certainly been a busy year for workforce development – especially if you know what workforce development truly is. In 2019, in this space, we’ve…