Keeping it real, in a world of med-tech marvels
By TERRY LYNAM // Healthcare embraces constantly evolving tools and processes to help those who are sick and vulnerable – and to continue fulfilling this purpose, we need technology companies…
Voices
As teacher shortage grows, a virtually ideal substitute
By HARRY AURORA // It’s no secret the teacher shortage facing school districts across the county is a legitimate crisis. A widely distributed 2019 study by the Economic Policy Institute…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…
Pods? Grande pumpkin things? Not cool, beans
By AMBROSE CLANCY // I have become what I feared I would become. A coffee snob. Not that person at Starbucks ordering a grande macchiato pumpkin spice with dark chocolate…
A preemptive approach to postsecondary success
By HARRY AURORA // For some, preparation for postsecondary education starts at a young age. Many children who aspire to be doctors, lawyers and scientists understand the required commitment to…
College or work? Maybe the path isn’t so cut-and-dry
By ROSALIE DRAGO // As costs rise and debt mounts, debate rages about the “necessity” of college. Throw in a worker shortage in technical occupations that don’t require degrees, and…
The long and short of it: Yes, Millennials pay attention
By DAVID CHAUVIN // Of all the misconceptions about Millennials – a group that will comprise 50 percent of the workforce by 2020 – the one that annoys me most…
As suspensions mount, schools have homework to do
By HARRY AURORA // One of the most extreme ways to discipline a student is the out-of-school suspension – but this punishment only bandages a problem, without actually fixing it….
Brand authentication: Keeping it real in the Digital Age
By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing…
On Berry Island, no summer complete without pudding
By AMBROSE CLANCY // You never forget your first time. No, not that. But rather that everyone who has ever had summer pudding has a distinct memory of their first…
From T’s to tats, dress codes are key for entrepreneurs
By EUGENE BARNOSKY // An entrepreneur’s mission statement – core values, branding, image – is important, particularly regarding employees’ personal appearances. And a manual that communicates to employees what is…
As workforce development evolves, childcare shall lead
By ROSALIE DRAGO // At a recent Long Island Regional Development Council meeting, co-chairman and Long Island Association President Kevin Law earned rousing applause when he said, “Childcare is not…
Physician recruitment: Money talks, but lifestyle rules
By ROBERT GLAZER // Recruiting and maintaining top talent defines a company and the quality of its services – and nowhere is that more apparent than in healthcare, where physician…
As SAT-prep costs soar, a classroom-based solution
By HARRY AURORA // If this spring’s much-publicized college admissions scandal highlights anything, it’s that competition to get into the nation’s top schools is fierce, with the cost of admission…
Trust fading, brand reps bank on Social Responsibility
By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career…