Modern cheat codes have a problem: Everyone’s doing it
By DAVID. A. CHAUVIN // Social media, artificial intelligence and Google Maps have killed the modern cheat code. For many Gen X kids, cheat codes were once sacred knowledge. You…
communications
Found in translation: LI consultancy gives biotech a voice
By MARILYNN ELIE // For Arielle Bryan and Mike Garofalo, the disconnect between groundbreaking science and commercial success is impossible to ignore. Brilliant biotechnology ideas often live and die inside…
In Hofstra’s PRSSA, a map for future LI communicators
By DAVID A. CHAUVIN // Next month, Hofstra University’s Public Relations Student Society of America chapter will host a regional conference organized largely by the students themselves. They’re lining up…
No. 1029: On blizzards (potential), handwriting (forgotten) and budgets (executive), with pie (warm)
Blizzard condition: Welcome to Friday, friends, and not just any Friday but the Friday before what could be the biggest Long Island snowstorm since Winter Storm Izzy (a.k.a. the…
How AI can humanize communications, and why it must
By DAVID A. CHAUVIN // Two thousand twenty-five was the year the communications industry stopped pretending everything was fine. Behind the polished campaigns, conference panels and artificial-intelligence demos, something far…
Government communications? It can get a bit complex
By DAVID A. CHAUVIN // Brainstorming ideas for a column about the dynamic between government communications and public trust, I found myself down a rabbit hole of fascinating historical examples….
Stay calm, PR pro — ChatGPT is new, but not nuanced
By DAVID A. CHAUVIN // It’s only natural to worry about the consequences of new technology, especially in the communications business. If we went back a few millennia, we’d encounter…
After perpetuating racism, marketing/PR must step up
By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has…