True story: Either we kill fake news, or it kills us
By DAVID CHAUVIN // Like millions of Americans, I paused my normal routine Jan. 20 to watch the swearing-in of President Joe Biden. And like so many Americans, I was…
David Chauvin
No. 553: Fauci on board, Drake on the move and the mouse on display – plus pastries out the wazoo!
Brrrrr: Welcome to Wednesday, dear readers, as we battle our way through this late fall, rather wintry workweek. Stay warm, stay awesome. Light touch: It’s Dec. 9 out there,…
Polls aren’t crystal balls (but they are solid-gold intel)
By DAVID CHAUVIN // No matter where you stand on the accuracy of the polls leading up to the 2020 Presidential Election, it’s not particularly hard to find supporting evidence….
No. 543: On SUNY’s Thanksgiving plans, and Harvard–educated immigrant chocolatiers
Shivers: Welcome to Wednesday, dear readers, as Halloween approaches, COVID rages, there’s talk of a coup and winter is suddenly in the air. It’s Oct. 28 out there, and…
No. 542: Earth, Smurfs and the iPod all begin – and so does a new era in Bay Shore
No argument here: Welcome to Friday, dear readers, as we recover from another debilitating debate night – hopefully, the last we’ll ever see like that – and wrap up…
Communications meets politics, on a one-way street
By DAVID CHAUVIN // I’m of a certain age – OK, fine, I’m old, old enough to remember George, the ill-fated and short-lived political magazine created by John F. Kennedy…
No. 533: On Donkey Kong, Arctic atmospheres and Neptune – plus, Hollywood on the North Shore
Fall for you: Rejoice, autumnal aficionados – the season of plunging temperatures, pumpkin-spice everything and full-on political dementia has arrived. Yes, it’s Sept. 23 on Long Island and around…
Pay attention: TikTok has already changed the world
By DAVID CHAUVIN // For those who don’t regularly interact with Generation Z, TikTok’s meteoric rise to the forefront of public attention is somewhat bewildering. Throw in the president’s public…
No. 524: Space dogs, electric cars and the miracle of Tito Velasquez – you want fries with that?
Slow and steady: Welcome to Wednesday, dear readers, and over the hump we go. It’s the dog days, all right, as families take vacations (where possible), back-to-school sales proliferate…
Science must win the COVID-19 info war (and it can)
By DAVID CHAUVIN // As schools throughout the country start the school year – whether it’s 100 percent in-person, 100 percent remote or a hybrid of both – one thing…
No. 514: Adelphi evolves, Roswell crashes and da Gama sails again – plus Phase Four, with attitude
Hot stuff: Hello again, dear readers, and welcome to your favorite regularly scheduled review of the Long Island innovation economy, back on the beat on this eighth day of…
After perpetuating racism, marketing/PR must step up
By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has…
No. 505: In which National Grid gifts, interns rise and SBU psychologists dig deep
That’s a wrap: Welcome to Friday, dear readers, as our abbreviated WFH workweek comes to an end and a muggy, late-spring weekend begins, with Long Island now enjoying its…
No. 504: On Phase 1, thousands of grads and 918 million degrees (but who’s counting)?
Cross your fingers: Welcome to Wednesday, dear readers, and not just the midpoint of this abbreviated WFH workweek, but possibly the Phase 1 reopening Long Island has been waiting…
Don’t discount the discount, and other PR principles
By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being…