PR and the pandemic: charting a challenging course
By DAVID CHAUVIN // CNN had the results of the Florida Democratic Primary as its top story for maybe 10 minutes – results that would seem to have effectively ended…
David Chauvin
No. 476: On Corn Flakes, ‘Crushies’ and cardiac catheters, featuring our latest innovative awardees
Hot to trot: Welcome to Wednesday, dear readers, as we race our way through this latest (surprisingly warm) winter workweek. It’s Feb. 19 out there, already the 50th day…
Your product isn’t the product, and other PR truths
By DAVID CHAUVIN // Early in über-successful streetwear designer Bobby Hundreds’ (real name Bobby Kim) book “This Is Not a T-Shirt,” there’s a striking passage that sent me thinking about…
No. 466: On leveraged labs and impressive investments – plus Kevin Law, the Fonz and Charo
That happened fast: Wait … what? January is half-over already? Strange but true, dear readers, as we reach Jan. 15, the approximate midpoint of the month and undeniable hump…
In 2020, integration is key to brand communication
By DAVID A. CHAUVIN // It’s believed humans have been making annual resolutions for over four millennia, all the way back to the ancient Babylonians making yearly promises to the…
As channels evolve, brands need a grip on social media
By DAVID CHAUVIN // Thanks to the proliferation of social media, the relationships brands share with their target audiences have changed drastically. Researchers suggest that consumer/brand relationships psychologically mimic personal…
In ‘Creative’ twist, ‘Zimmerman/Edelson’ is no more
By GREGORY ZELLER // From the Physician, Heal Thyself file comes the strategic communications powerhouse formerly known as Zimmerman/Edelson Inc., henceforth rebranded as ZE Creative Communications. The longstanding Great Neck…
No. 448: In which the Earth ages, Applied DNA’s patents proliferate and Marvel gets super-Sirius
Turning point: Welcome to Wednesday, dear readers, as we hurtle the hump and steam into the latter half of this latest busy workweek. Holy moly: It’s Oct. 23 out…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…
No. 440: Belmont begins, clean energy cleans up and nostalgia goes POW, right in the kisser!
Warm greetings: You wouldn’t know it from the weather, but it’s the first Wednesday of autumn, dear readers, as we hustle over the hump of this latest busy workweek….
The long and short of it: Yes, Millennials pay attention
By DAVID CHAUVIN // Of all the misconceptions about Millennials – a group that will comprise 50 percent of the workforce by 2020 – the one that annoys me most…
No. 436: On Patriots, procurements and busy college presidents (and aliens and cyborgs)
New day: Welcome to Wednesday, dear readers, and the midpoint of this late-summer week of socioeconomic innovation. New world: It’s Sept. 11 out there, a date that truly needs…
Brand authentication: Keeping it real in the Digital Age
By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing…
No. 425: Healthy hospitals, debt-free docs and a ReCharged LI – plus, the big book of bioelectronics
Half full: Welcome to Wednesday, dear readers, and the midpoint of this latest summery week of socioeconomic progress. Hard to believe, but tomorrow is already Aug. 1 – making…
Trust fading, brand reps bank on Social Responsibility
By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career…