After perpetuating racism, marketing/PR must step up
By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has…
David Chauvin
No. 505: In which National Grid gifts, interns rise and SBU psychologists dig deep
That’s a wrap: Welcome to Friday, dear readers, as our abbreviated WFH workweek comes to an end and a muggy, late-spring weekend begins, with Long Island now enjoying its…
No. 504: On Phase 1, thousands of grads and 918 million degrees (but who’s counting)?
Cross your fingers: Welcome to Wednesday, dear readers, and not just the midpoint of this abbreviated WFH workweek, but possibly the Phase 1 reopening Long Island has been waiting…
Don’t discount the discount, and other PR principles
By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being…
No. 494: In which Earth Day, the National League and fresh NSF Fellows all arrive, but COVID-19 won’t leave
People of Earth: Welcome to Wednesday, dear readers, as Long Island, the United States and a good chunk of the civilized world muscle their way through another workweek in…
Tipping the leader meter, everyday heroes abound
By DAVID CHAUVIN // True leaders tend to reveal themselves in times of crisis. (Fraudulent leaders tend to be exposed as well – a story for another column, but see…
No. 486: On mega-moons, linear DNA and innovative immigrant services – and yes, lots of coronavirus stuff
The unusual: Welcome to Wednesday, dear readers, and the midpoint of another weird and wild workweek, as the Great Coronavirus Pandemic continues to reshape our world and the regional…
PR and the pandemic: charting a challenging course
By DAVID CHAUVIN // CNN had the results of the Florida Democratic Primary as its top story for maybe 10 minutes – results that would seem to have effectively ended…
No. 476: On Corn Flakes, ‘Crushies’ and cardiac catheters, featuring our latest innovative awardees
Hot to trot: Welcome to Wednesday, dear readers, as we race our way through this latest (surprisingly warm) winter workweek. It’s Feb. 19 out there, already the 50th day…
Your product isn’t the product, and other PR truths
By DAVID CHAUVIN // Early in über-successful streetwear designer Bobby Hundreds’ (real name Bobby Kim) book “This Is Not a T-Shirt,” there’s a striking passage that sent me thinking about…
No. 466: On leveraged labs and impressive investments – plus Kevin Law, the Fonz and Charo
That happened fast: Wait … what? January is half-over already? Strange but true, dear readers, as we reach Jan. 15, the approximate midpoint of the month and undeniable hump…
In 2020, integration is key to brand communication
By DAVID A. CHAUVIN // It’s believed humans have been making annual resolutions for over four millennia, all the way back to the ancient Babylonians making yearly promises to the…
As channels evolve, brands need a grip on social media
By DAVID CHAUVIN // Thanks to the proliferation of social media, the relationships brands share with their target audiences have changed drastically. Researchers suggest that consumer/brand relationships psychologically mimic personal…
In ‘Creative’ twist, ‘Zimmerman/Edelson’ is no more
By GREGORY ZELLER // From the Physician, Heal Thyself file comes the strategic communications powerhouse formerly known as Zimmerman/Edelson Inc., henceforth rebranded as ZE Creative Communications. The longstanding Great Neck…
No. 448: In which the Earth ages, Applied DNA’s patents proliferate and Marvel gets super-Sirius
Turning point: Welcome to Wednesday, dear readers, as we hurtle the hump and steam into the latter half of this latest busy workweek. Holy moly: It’s Oct. 23 out…