Brand authentication: Keeping it real in the Digital Age
By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing…
David Chauvin
No. 425: Healthy hospitals, debt-free docs and a ReCharged LI – plus, the big book of bioelectronics
Half full: Welcome to Wednesday, dear readers, and the midpoint of this latest summery week of socioeconomic progress. Hard to believe, but tomorrow is already Aug. 1 – making…
Trust fading, brand reps bank on Social Responsibility
By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career…
At Zimm/Ed, feeling the learn
The interns aren’t the only ones doing the learning at ZimmEdU. Every semester, in addition to administrative help around the office, guest lectures from PR and media professionals and other…