The long and short of it: Yes, Millennials pay attention
By DAVID CHAUVIN // Of all the misconceptions about Millennials – a group that will comprise 50 percent of the workforce by 2020 – the one that annoys me most…
David Chauvin
No. 436: On Patriots, procurements and busy college presidents (and aliens and cyborgs)
New day: Welcome to Wednesday, dear readers, and the midpoint of this late-summer week of socioeconomic innovation. New world: It’s Sept. 11 out there, a date that truly needs…
Brand authentication: Keeping it real in the Digital Age
By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing…
No. 425: Healthy hospitals, debt-free docs and a ReCharged LI – plus, the big book of bioelectronics
Half full: Welcome to Wednesday, dear readers, and the midpoint of this latest summery week of socioeconomic progress. Hard to believe, but tomorrow is already Aug. 1 – making…
Trust fading, brand reps bank on Social Responsibility
By DAVID CHAUVIN // For a professional communicator, nothing is more important than trust. Have it, and your message can be powerful and effective; lose it, and, well, your career…
At Zimm/Ed, feeling the learn
The interns aren’t the only ones doing the learning at ZimmEdU. Every semester, in addition to administrative help around the office, guest lectures from PR and media professionals and other…