Uniondale law firm tightens name, broadens focus

Short and sweet: A tighter moniker and catchy slogan are part of a new branding effort for Managing Partner Jeffrey Forchelli and dozens of his closest friends at Forchelli Deegan Terrana LLP.

From the Addition by Subtraction Department comes Forchelli Deegan Terrana LLP, the Uniondale law firm formerly known as Forchelli, Curto, Deegan, Schwartz, Mineo & Terrana.

The 42-year-old firm announced its tighter handle Tuesday, part of rebranding initiative that also includes a new logo, a clever tagline (“Firm Advantage”) and fresh marketing and advertising initiatives, as well as a redesign of the firm’s website (coming soon).

Partner John Terrana, chairman of the firm’s Tax Certiorari Group and head of its marketing committee, said in a statement that the rebranding effort “will strengthen the firm’s position as one of Long Island’s best.”

Partners Anthony Curto (a decorated M&A and joint-ventures specialist), Donald Schwartz (a former Nassau County ADA) and Peter Mineo (village attorney for Island municipalities Lake Success and Kensington, among other posts) are still part of the fold.

But the new name is more in line with current big-firm standards, according to Managing Partner Jeffrey Forchelli, and more readily identifiable for a firm that actually boasts 38 current partners.

“As part of our growth, we wanted a name that was simpler, easier and more consistent with the style of other large law firms,” Forchelli noted. “While our name may be shorter, our firm and its services continue to expand.”

Indeed, the rebranding caps an extended hiring spree for the circa-1976 firm, which over the past year has added new partners and/or associates to eight key practice groups, including its busy Real Estate, Corporate, Litigation and Tax, Trusts and Estates teams – exciting additions that are “a big part of our firm’s ongoing effort to better serve our clients,” according to Partner Daniel Deegan.

All told, the Uniondale firm now boasts a team of more than 60 attorneys, providing counsel to national, regional and local businesses, real estate developers, banks, insurers, municipal governments, schools and, of course, individual clients.

“While we may have a new name and a new look, we are still the same great firm,” Forchelli said, noting “the same great people and the same great dedication to providing superior client service.”