On whiskey in winter: Some like it hot
By AMBROSE CLANCY // It was raining horizontally, with sleet, driven by a December gale. We could hear the sea pounding the concrete strand one street away as we ducked…
Voices
As channels evolve, brands need a grip on social media
By DAVID CHAUVIN // Thanks to the proliferation of social media, the relationships brands share with their target audiences have changed drastically. Researchers suggest that consumer/brand relationships psychologically mimic personal…
When workforce development met entrepreneurism
By ROSALIE DRAGO // This has certainly been a busy year for workforce development – especially if you know what workforce development truly is. In 2019, in this space, we’ve…
Keeping it real, in a world of med-tech marvels
By TERRY LYNAM // Healthcare embraces constantly evolving tools and processes to help those who are sick and vulnerable – and to continue fulfilling this purpose, we need technology companies…
As teacher shortage grows, a virtually ideal substitute
By HARRY AURORA // It’s no secret the teacher shortage facing school districts across the county is a legitimate crisis. A widely distributed 2019 study by the Economic Policy Institute…
How to refresh a brand, without blowing things up
By DAVID A. CHAUVIN // Just like your wardrobe, your company needs a makeover every now and then. Industry changes, trends come and go, technology evolves. There’s a good chance…
Pods? Grande pumpkin things? Not cool, beans
By AMBROSE CLANCY // I have become what I feared I would become. A coffee snob. Not that person at Starbucks ordering a grande macchiato pumpkin spice with dark chocolate…
A preemptive approach to postsecondary success
By HARRY AURORA // For some, preparation for postsecondary education starts at a young age. Many children who aspire to be doctors, lawyers and scientists understand the required commitment to…
College or work? Maybe the path isn’t so cut-and-dry
By ROSALIE DRAGO // As costs rise and debt mounts, debate rages about the “necessity” of college. Throw in a worker shortage in technical occupations that don’t require degrees, and…
The long and short of it: Yes, Millennials pay attention
By DAVID CHAUVIN // Of all the misconceptions about Millennials – a group that will comprise 50 percent of the workforce by 2020 – the one that annoys me most…
As suspensions mount, schools have homework to do
By HARRY AURORA // One of the most extreme ways to discipline a student is the out-of-school suspension – but this punishment only bandages a problem, without actually fixing it….
Brand authentication: Keeping it real in the Digital Age
By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing…
From T’s to tats, dress codes are key for entrepreneurs
By EUGENE BARNOSKY // An entrepreneur’s mission statement – core values, branding, image – is important, particularly regarding employees’ personal appearances. And a manual that communicates to employees what is…
As workforce development evolves, childcare shall lead
By ROSALIE DRAGO // At a recent Long Island Regional Development Council meeting, co-chairman and Long Island Association President Kevin Law earned rousing applause when he said, “Childcare is not…
Physician recruitment: Money talks, but lifestyle rules
By ROBERT GLAZER // Recruiting and maintaining top talent defines a company and the quality of its services – and nowhere is that more apparent than in healthcare, where physician…