PR mega-merger threatens the very soul of creativity
By DAVID A. CHAUVIN // In one memorable episode of “Mad Men,” Sterling Cooper merges into the tongue-twisting Sterling Cooper Draper Pryce, igniting a chaotic clash of egos and overlapping…
PepsiCo
At Bethpage, women’s empowerment written in the star
By GREGORY ZELLER // Bethpage Federal Credit Union is going Hollywood. The Bethpage-based bank – a top-20 nationwide credit union, boasting roughly 480,000 members and upwards of $13.4 billion in total assets…
Memo to food phonies: Shut your fat mouths
By TERRY LYNAM // With obesity rates surging across the nation and millions struggling with eating disorders, it’s clear that Americans have a very complicated relationship with food. There are…
After perpetuating racism, marketing/PR must step up
By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has…
Brand authentication: Keeping it real in the Digital Age
By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing…
Supermodel Alt to keynote next LICA Capital Forum
By GREGORY ZELLER // A famed supermodel will headline the next installment of the Long Island Capital Alliance’s Capital Forum series. International model, actress, entrepreneur, author, self-described “raw food enthusiast”…
A decade in, still smarter than your average innovator
By GREGORY ZELLER // Three offices, 80-odd employees and one huge corporate takeover later – not to mention bragging rights on some of the cleverest commercial products in the land…