Magoo you: You’ve done it again, intrepid innovators – just like this guy! (Nearsighted? You? Heck no. For one thing, you love this forward-looking newsletter!)
But much like Magoo, you’ve triumphed over difficult circumstances … once again. Let’s finish off the busy workweek with a strong Friday and go relax.
Date debate: Tolkien never officially said why he chose Sept. 22 for both Frodo and Bilbo’s birthdays.
Battle of the African Bush: We begin your Sept. 22 review with a very exciting superheavyweight matchup – today is both National Elephant Appreciation Day (admiring the majestic and emotional giants) and World Rhino Day (respecting the tanks of the jungle).
So, who wins in a horn-vs.-tusk tussle? According to the experts, leveraging considerable height and weight advantages, it’s elephants by a nose.
Battle of everything/everywhere else: Also duking it out today are World Car-Free Day (asking us to walk or pedal), the International Day of Radiant Peace (giving peace a chance), American Business Women’s Day (honoring women who TCB), National Girls’ Night In (no boys allowed), National White Chocolate Day (always a hit at National Girls’ Night In), National Centenarian’s Day (saluting triple-digit doyens), Dear Diary Day (writing it all down), Hobbit Day (celebrating Bilbo and Frodo’s fictitious birthdays), Chainmail Day (covering the vital parts), Hug a Vegetarian Day (’nuff said) and National Ice Cream Cone Day (licking the competition, frankly), all vying for attention on Sept. 22.
Emancipation prequel: Also ready for a fight was President Abraham Lincoln, who issued his Preliminary Emancipation Proclamation on this date in 1862, giving rebellious states three months to free their slaves or face the consequences.
His ear is Rheingold, the wry ear: Also changing things up was German librettist Richard Wagner, whose musical drama “Das Rheingold” – the first of his four-part “The Ring of the Nibelung” epic – changed the form and function of opera when it premiered 154 years ago today.
Triple feature: “Beauty and the Beast,” “Jumanji” and “The Irishman” are playing Saturday.
Showtime: Not into opera? Let’s catch a movie! The Duke of York’s Picturehouse – the UK’s oldest purpose-built cinema, still screening gems – opened on Sept. 22, 1910, in Brighton.
Making it their business: Sparking the previously mentioned American Business Women’s Day, the American Business Women’s Association formed on this date in 1949 in Kansas.
And now, these messages: And television commercials – already old hat on American TV – became a thing in the United Kingdom on Sept. 22, 1955, when BBC competitor network ITV hit the airwaves.
The first TV ad in England plugged toothpaste.
Gold standard: British tennis champion Charlotte “Chattie” Cooper Sterry (1870-1966) – who won five straight Wimbledon titles before becoming the first woman to win an Olympic gold medal – would be 153 years old today.
I respectfully disagree: Manager Lasorda (right) often went belly-to-belly with the men in blue.
Also born on Sept. 22 were Scottish engineer, economist and scoundrel William Playfair (1759-1823), who invented bar graphs and pie charts; English scientist Michael Faraday (1791-1867), a giant of electromagnetism and electrochemistry; American baseball player and manager Tommy Lasorda (1927-2021), one of only two managers the Dodgers employed between 1954 and 1996 (along with Walter Alston); American nurse and pilot Ellen Church (1904-1965), the world’s first stewardess; and Italian tenor Andrea Bocelli (born 1958), blinded at 12, beloved the world over.
Spreading it around: And take a bow, Saul Perlmutter! The renowned astrophysicist, U.S. Presidential advisor and University of California, Berkeley, physics professor – who shared a Nobel Prize and other top honors for proving that the expansion of the known universe is accelerating – turns 64 today.
Give the big brain your best at editor@innovateli.com, where our expanding universe is all about your news tips – and we can’t post your calendar events fast enough.
About our sponsor: Northwell Health is New York’s largest healthcare provider and private employer, with 23 hospitals, 750 outpatient facilities and 70,000-plus employees. We’re making research breakthroughs at the Feinstein Institutes and training the next generation of medical professionals at the Zucker School of Medicine at Hofstra/Northwell and the Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies. Visit Northwell.edu.
BUT FIRST, THIS
Trial by fire: Five first-year learners from the Zucker School of Medicine will be under Nassau County Police Department protection today during an active-shooter scenario – but don’t panic, this is only a test.
All freshmen learners at the Hofstra University/Northwell Health medical school are trained as emergency medical technicians, and these five will be part of an active-shooter training scenario involving NCPD Homeland Security and Nassau County’s Fire Service and Emergency Medical Services academies. Under “police force protection,” the newly trained EMTs will “aggressively locate victims, secure their safety, triage and administer life-saving care” – all under “chaotic” conditions, according to the Zucker School, including smoke, sirens, shouting responders and screaming victims.
The Mass Casualty Incident training combines resources from the medical school, the first-responder academies and Northwell’s Emergency Medical Institute, which draws expertise from the Hofstra Northwell School of Nursing and Physician Assistant Studies and the health system’s Center for Learning & Innovation and Center for Emergency Medical Services. The Zucker School labeled today’s training – a four-hour adventure featuring multiple crises playing out simultaneously – “an important exercise” highlighting multiple disciplines “that must work in lockstep to rapidly neutralize the threat and save lives.”
So, what’s your story: Arthur Germain can help you refine it and share it with the world.
Hot off the press: The plot thickens in a new page-turner by an old friend with penchants for marketing and quality storytelling.
Arthur Germain, principal and “chief brandteller” at East Northport-based brand-strategy agency Brandtelling (a hard-fought registered name, for the record), has written and released a new book, “The Art of Brandtelling: Brand Storytelling for Business Success.” Available on Amazon in paperback and Kindle formats and directly from Brandtelling as an expanded e-book – packed with additional chapters, useful infographics, inspiring customer success stories and a helpful “PR checklist” – the 111-page book is a how-to guide for creating and sharing brand stories, strengthening customer relationships and increasing profitability.
“Art” is the follow-up to “Brandtelling for Business,” an instructional e-book released by Germain back when Brandtelling was known as the Communication Strategy Group, which the veteran marketer launched in 2005. “During the past three decades, I’ve witnessed the incredible power of brand storytelling … to connect the value and benefits that a brand provides to its customers,” the author noted. “‘The Art of Brandtelling’ captures much of my thinking with examples, tips and practical takeaways for entrepreneurs, business owners and marketers.”
TOP OF THE SITE
Village center: Eager residents are getting an early jump on a new transit-oriented rental complex – complete with workforce-housing units – in the Village of Westbury.
Queens center: BlaQue Resource Network founder Aleeia Abraham joins Spark: The Innovate Long Island Podcast to discuss her borough-based socioeconomic crusade – and why she’s bringing her “buy Black” message to Long Island.
ICYMI
Befitting the region’s cornerstone science, a new high-resolution imaging center will elevate the New York Institute of Technology to the biotechnology big leagues.
BEST OF THE WEST (AND SOMETIMES NORTH/SOUTH)
Innovate LI’s inbox overrunneth with inspirational innovations from all North American corners. This week’s brightest out-of-towners:
From California: San Francisco-based B2B marketing-performance pioneer Channel99 optimizes PR investments with next-gen monitoring platform.
From New York City: AI-augmented social media sharer SoSha improves press release penetration with collaborative SocialBoost tool.
From California: San Francisco-based electric-bicycle energizer Jaison increases comfort and performance with X-Hunter folding e-bike.
ON THE MOVE
David Jao
+ David Jao has been hired as director of information technology at Melville-based H2M architects + engineers. He was chief technology officer at Hazen and Sawyer in Manhattan.
+ Mark Pollack has been hired as president of Ronkonkoma-based Protegrity Advisors. He was the president and CEO of Sage Parts.
+ Ronkonkoma-based Protegrity Advisors has appointed two new members to its Advisory Board: David Sterling, president and CEO of Woodbury-based SterlingRisk, and Brad Dubler, managing partner and executive vice president of SterlingRisk.
+ Scott Wiss has been appointed president of the Mineola-based Nassau Lawyers Association. He is the founding partner at Levine and Wiss in West Hempstead.
+ Taylor Patwell has been promoted to director of curriculum and instruction technology for the Floral Park-Bellerose Union Free School District. She was the Discovery Lab teacher at Floral Park-Bellerose School.
+ Jackson Shrout has been hired as a communications specialist at Melville-based H2M architects + engineers. He was a deputy chief of staff for Huntington Town Councilwoman Joan Cergol.
+ Alexandra Rosenberg has been promoted to director of operations at the National Football Foundation’s James C. Metzger Suffolk Chapter in Lindenhurst. She was the administrative assistant.
+ Timothy Glynn has been promoted to chairman of Port Jefferson-based Mather Hospital’s Advisory Board. He previously served as vice-chairman.
Like this newsletter? Innovate Long Island newsletter, website and podcast sponsorships are a prime opportunity to reach the inventors, investors, entrepreneurs and executives you need to know (just ask Northwell Health). Marlene McDonnell can tell you more.
BELOW THE FOLD (Saw It Coming Edition)
Spice of life: Feed your body right.
Shocking! The strange-but-true health benefits of all that pumpkin spice.
Surprising! From the secrets of the universe to the terrors inside our walls, scientific puzzlers abound.
Predictable: Expect more of the same from Fox News as the prodigal clone succeeds the old man.
Looking ahead: Please continue supporting the amazing institutions that support Innovate Long Island, including Northwell Health, where healthcare’s brightest future is always in sight. Check them out.
