No. 42: Thync is here, Mic bulks up, plus some unsettling news for vegetarians

START-UP NY DOES MORE STARTING UP: Start-Up NY announced the addition of 11 companies on Tuesday, none on Long Island. Unless you count Brooklyn. Which maybe we should. The firms have promised to invest about $4.5M and create nearly 200 jobs in exchange for corporate and personal tax bennies. Included: SUNY Cobleskill, University at Buffalo, SUNY Downstate, Mount Saint Mary College and Ulster County Community College.

Please note, Tom DiNapoli: Three of the 11 firms are moving in from Canada and California.

NOT EXACTLY REVING UP: State officials have once more pushed back the deadline for the key what’s-it-all-cost portion of their plan to remake the state’s energy grid. The cost-benefit analysis, a major part of the Reforming Energy Vision initiative, starts the process of putting a price tag on REV. Back in February, the state Public Service Commission set a May 1 deadline, later moved to June 1. It’s now set for July 1. Utility Dive

PER-PLEXED: North Shore-LIJ has agreed to change the name of its West Village facility after a dental insurance company complained it was too close to its own, Capital NY reports. The Lenox Hill HealthPlex will soon be known as Lenox Health Greenwich Village. Healthplex Inc., a dental plan administrator that covers 3.4 million New Yorkers, was the plaintiff.

WE’RE UNHAPPY, SERVICE PROVIDERS: Customer satisfaction with Internet, TV and phone providers reached a seven-year low, according to an annual study released yesterday. Time Warner and MediaCom Communications were tied for last among the 300 companies ranked. The full report here.

CONSIDER: As of last night, InnovateLI.com was the 723,011th most popular website in America. Which, for six weeks, ain’t bad. And imagine if you forwarded this newsletter.

OPM ON STEROIDS. AND WE’RE THE OP: Entrepreneur Elon Musk has built his business empire with almost $5B in government subsidies, according to an analysis by the LA Times. Included: Musk’s now-rising SolarCity plant in Buffalo, which the state is building for $750M and leasing for $1 a year. And no property taxes for a decade, allowing Musk to sidestep another $260 million. There’s a billion right there, Buffalo.

Coincidentally: Area Development magazine awarded the SolarCity project asilver shovel award, which also won kudos from the guv: “As a key part of our Buffalo Billion strategy, this project is all about creating new opportunities for New Yorkers in the region, and I am proud to see it earn this well-deserved distinction,” Cuomo said in a Tuesday afternoon presser.

IS THIS THING ON? Mic, the NYC news and media company that boasts an audience of 22 million millennials, closed on a $17M B round and hired NPR executive editor Madhulika Sikka to double the size of the startup’s 45-person newsroom. The round was led by Lightspeed Venture Partners with help from Axel Springer and existing investors, including the John S. and James L. Knight Foundation.

However: More than 60 percent of millennials get their political news from Facebook, according to a new study by the Pew Research Center, or almost the exact reverse of baby boomers.

Which is why: Online advertising will top TV spots for the first time this year, with direct mail in its sights by 2018, according to a new report from FTI Consulting.

Sorta related: Purch, the technology content and commerce company behind sites Mobile Nation, Top Ten Reviews, Tom’s Guide and Live Science, closed on a $135 million Series C round of private equity and debt financing. Purch sites helped sell more than $1B of technology products last year.

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GETTING OUT: Arthur T. Minson, CFO of Time Warner Cable, is taking over as president and COO of WeWork, the NYC co-working startup. The jump comes a week after news that Time Warner would be acquired by Charter Communications. Minson will stay on as an adviser until that deal closes.

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HOT EVENTS: Nassau County technology job fair, June 11, Cradle of Aviation Museum, 10 a.m. to 2 p.m., 70 vendors (sold out), free to job seekers, sponsors still very welcome, register or inquire here.

Best online apps for entrepreneurs, Miller Business Resource Center, Centereach, June 17, 9 a.m., free but register.

THEY SHOULD TRY THIS ON THEIR NORTHPORT FACILITY: National Grid has set a record for Europe’s largest living wall. At more than 11,000 square feet, it includes 97,000 plants and nicely obscures a parking garage at the company’s headquarters in the English town of Warwick.Gizmag

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RED BULL UP SIDE THE HEAD: Thync, the $299 mood-altering wearable maker, shipped its first units yesterday to mostly rave reviews. The device, basically a set of connected pads that attach to the side of your head, can either energize or calm you, the first like a shot of espresso, the second like a ride on Willie Nelson’s tour bus, as one critic put it. Thync was founded by engineering and neuroscience experts from Stanford, Harvard and MIT.

BOX SPRING: Casper, a NYC bedding startup, has sold $20M worth of its foam mattresses in 10 months, in part because they come in a 3-foot box and, in NYC, are delivered same day by bicycle. How three guys and a two-ton compressor are upsetting the $14B mattress industry. Crain’s

MISSED A ROUNDUP? Most are archived here.

VEGETARIANS, WE HAVE A PROBLEM: British researchers have discovered that plants can hear themselves beingeaten.

STILL SPRINTING: Caitlyn Jenner garnered 1 million Twitter followers within four hours of signing up for the service, propelled by a Vanity Fair cover story. The former track Olympian, who competed as Bruce Jenner, shaved an hour off the record set by President Barack Obama two weeks ago. Adweek

BIG APP ON CAMPUS: Virginia-based Drunk Mode slows calls to people you shouldn’t be calling – boss, the ex, grandma – by requiring you to answer a set of math problems first. It also syncs up with Uber and Lyft to help arrange a ride home and, the next morning, reminds you where you were the night before.

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Compiled by John Kominicki. Thanks for reading.