Marriott, Briad Group double down in Central Islip

Rooms to grow: Marriott International and a New Jersey franchisee have opened their second Marriott-branded hotel in Central Islip.
By GREGORY ZELLER //

Marriott International and an industrious franchisee have opened another innovation-packed, 125-room hotel in surprisingly central Central Islip.

At first blush, the small hamlet of about 35,000 people – a predominantly urban center occupying the lower spectrum of the economic middle ground, with a 20-acre industrial park and a working-class attitude – doesn’t automatically register as a travel destination.

But if Central Islip, tucked into the middle of the Town of Islip, isn’t located at Long Island’s precise midpoint, it’s close enough – and convenient proximity to several regional attractions makes the hamlet an ideal spot for a new Courtyard by Marriott, according to Maryland-based Marriott International.

On Wednesday, the multinational mothership announced the opening of the slightly wordy Courtyard by Marriott Long Island Islip/Courthouse Complex, a 125-room hotel situated just a few briefcase tosses from Central Islip’s Cohalan Court Complex, where the U.S. District Court for the Eastern District of New York, the Suffolk County District Court and other jurisdictions mete out justice.

And that’s just one of the potential traveler-generators within easy reach of the new hotel. In a statement, Marriott International noted “convenient access to Bethpage Ballpark, Robert Moses Beach, Westfield Mall, Tanger Outlets-Deer Park and Fire Island,” not to mention Long Island MacArthur Airport (just nine miles away and home to another Courtyard by Marriott hotel).

For business travelers, the new Central Islip hostel is also close to the Heartland Business Center, Hauppauge Industrial Park and downtown business districts throughout central Suffolk County.

The combination of regional attractions was strong enough to convince Marriott International and Briad Lodging Group Central Islip LLC – a subsidiary of The Briad Group, a New Jersey-based management company operating hundreds of franchises under the Marriott, Hilton, Wendy’s and TGI Friday’s brands – to double down, literally: The subsidiary already operates a 125-room Residence Inn adjacent to the courthouse complex.

Fit for a…: The King guest room inside the new Courtyard by Marriott Long Island Islip/Courthouse Complex, packed with creature comforts.

But even with the Inn, there’s plenty of room. So says Callette Nielsen, Courtyard by Marriott’s vice president and global brand manager, who noted the new Courtyard’s intuitive and thoughtful design – including state-of-the-art “media pods” in the innovative lobby and the new “Tech Drop” ledge, which provides seamless integration of personal devices – will distinguish Marriott’s latest lodge.

“Today’s technology has changed how people travel,” Nielsen said in a statement. “Our guests want a room that has purpose and flexibility that enables a seamless transition between relaxing and working.”

To that end, the four-story Courtyard by Marriott Long Island Islip/Courthouse Complex also features a number of upgraded creature comforts, starting with newly designed guestrooms filled with “signature furniture and architectural elements,” according to Marriott International – and yes, the indirect lighting and “neutral, tone-on-tone color palette” was chosen specifically to promote “a soothing and calm environment.”

Other amenities: bathrooms stocked with Paul Mitchell products, a saltwater pool, an outdoor patio with fire pit, a business library with computers and printers and The Bistro, a lobby-based snack bar offering healthy breakfast options, Starbucks coffee, alcoholic beverages and “light evening fare,” according to the hotel chain.

It all adds up to a unique guest experience in one of Long Island’s least-known (but best-positioned) destinations – and another example of Marriott International’s nose for innovation, according to Nielsen.

“Courtyard has prided itself as a brand that listens to business travelers,” the VP noted, adding the new Central Islip hotel “is designed to offer them a relaxing and functional space to work the way they want to, when they want to.”


Comments are closed.