David Chauvin

No. 553: Fauci on board, Drake on the move and the mouse on display – plus pastries out the wazoo!

  Brrrrr: Welcome to Wednesday, dear readers, as we battle our way through this late fall, rather wintry workweek. Stay warm, stay awesome. Light touch: It’s Dec. 9 out there, and let us be among the first to wish you a Hanukkah Sameach! The Festival of Lights officially begins at sundown tomorrow, and while it’s a relatively minor affair among Jewish holy days, the eight-day observance – commemorating the rededication of the Second Temple in…


Polls aren’t crystal balls (but they are solid-gold intel)

By DAVID CHAUVIN // No matter where you stand on the accuracy of the polls leading up to the 2020 Presidential Election, it’s not particularly hard to find supporting evidence. If you believe the polls were largely accurate, you can easily say: “Hey, the polls said Joe Biden was going to win by a fairly healthy margin, and that’s exactly what happened. FiveThirtyEight, for example, correctly picked all but two states! How much more accurate…


No. 543: On SUNY’s Thanksgiving plans, and Harvard–educated immigrant chocolatiers

  Shivers: Welcome to Wednesday, dear readers, as Halloween approaches, COVID rages, there’s talk of a coup and winter is suddenly in the air. It’s Oct. 28 out there, and yeah, that’s all rather chilling – but it’s also Plush Animal Lovers Day, so give your beloved teddy-boo a squeeze and let’s roll. Come one, come all: Of the world’s 195 sovereign countries, only one is humanity’s melting pot – making National Immigrants Day, celebrated…


No. 542: Earth, Smurfs and the iPod all begin – and so does a new era in Bay Shore

  No argument here: Welcome to Friday, dear readers, as we recover from another debilitating debate night – hopefully, the last we’ll ever see like that – and wrap up another busy workweek. It’s Oct. 23 on Long Island and around the world – a big date for our readers in Hungary (National Day), Brazil (Aviator’s Day) and Thailand (Chulalongkorn Day, commemorating the 1910 passing of King Chulalongkorn, beloved fifth monarch of the Chakri dynasty)….


Communications meets politics, on a one-way street

By DAVID CHAUVIN // I’m of a certain age – OK, fine, I’m old, old enough to remember George, the ill-fated and short-lived political magazine created by John F. Kennedy Jr., may he rest in peace. That magazine – which debuted in 1995 with a then-controversial cover image of iconic 1990s supermodel Cindy Crawford dressed like George Washington – aimed to marry the popular, celebrity and political cultures into one publication. Rolling Stone meets The…


No. 533: On Donkey Kong, Arctic atmospheres and Neptune – plus, Hollywood on the North Shore

  Fall for you: Rejoice, autumnal aficionados – the season of plunging temperatures, pumpkin-spice everything and full-on political dementia has arrived. Yes, it’s Sept. 23 on Long Island and around Planet Earth – not only the Wednesday midpoint of this latest busy workweek, but the first full day of Fall 2020. So grab a sweater and let’s rock. Stick it to them: Don’t be a jerky. Actually, go ahead – Sept. 23 is National Snack…


Pay attention: TikTok has already changed the world

By DAVID CHAUVIN // For those who don’t regularly interact with Generation Z, TikTok’s meteoric rise to the forefront of public attention is somewhat bewildering. Throw in the president’s public feud and the battle over TikTok’s pending “sale,” and suddenly the video-sharing app seems everywhere. As trivial as the entire saga can seem, it’s really the opposite: TikTok is fundamentally changing social media and the ways people create and interact with content. And even with…


No. 524: Space dogs, electric cars and the miracle of Tito Velasquez – you want fries with that?

  Slow and steady: Welcome to Wednesday, dear readers, and over the hump we go. It’s the dog days, all right, as families take vacations (where possible), back-to-school sales proliferate (where applicable) and we reach the latter half of August, the summer and this latest warm workweek. Gives you wings: It’s Aug. 19 out there, a.k.a. National Aviation Day, which will make lots of sense when you read the birthdays below. It’s also the U.N.’s…


Science must win the COVID-19 info war (and it can)

By DAVID CHAUVIN // As schools throughout the country start the school year – whether it’s 100 percent in-person, 100 percent remote or a hybrid of both – one thing is clear: This school year is going to look very different. While parents, students, teachers and administrators determine what the new normal will look like for this school year, the big-picture question remains: How long will this last? Unfortunately, the most common answers to this…


No. 514: Adelphi evolves, Roswell crashes and da Gama sails again – plus Phase Four, with attitude

  Hot stuff: Hello again, dear readers, and welcome to your favorite regularly scheduled review of the Long Island innovation economy, back on the beat on this eighth day of July. It’s Wednesday, it’s summer and it’s pretty muggy out there – but keep those masks on, please and thank you, as we work together to keep COVID-19 at bay. Press start: Some say they’re the scourge of childhood, locking entire generations indoors and establishing…


After perpetuating racism, marketing/PR must step up

By DAVID CHAUVIN // In the weeks following the brutal, inexplicable murder of George Floyd on the streets of Minneapolis by a man sworn to protect him, this country has faced a racial reckoning unlike any since the 1960s Civil Rights movement. For days on end, protestors, the vast majority of them peaceful, have taken to cites in every state, on every day, fighting for justice, equality and an end to police brutality. Now is…


No. 505: In which National Grid gifts, interns rise and SBU psychologists dig deep

  That’s a wrap: Welcome to Friday, dear readers, as our abbreviated WFH workweek comes to an end and a muggy, late-spring weekend begins, with Long Island now enjoying its Phase 1 reopening. No, the pub isn’t open. Yes, you should still wear a mask. One Morgo: Before we dive in, a cap-tip for old friend Jim Morgo, the former Suffolk County economic-development guru who reached out following Tuesday’s newsletter, which noted that Molloy College…


No. 504: On Phase 1, thousands of grads and 918 million degrees (but who’s counting)?

  Cross your fingers: Welcome to Wednesday, dear readers, and not just the midpoint of this abbreviated WFH workweek, but possibly the Phase 1 reopening Long Island has been waiting for. Stay tuned. All over the map: Either way, it’s May 27 out there and a busy one on Planet Earth, featuring Nicaragua’s Armed Forces Day, Bolivia’s Mother’s Day, Nigeria’s Children’s Day and Slavery Abolition Day in Guadeloupe. Here in the States, nothing quite so…


Don’t discount the discount, and other PR principles

By DAVID CHAUVIN // As a marketing professional – and someone fascinated by the inventive ways in which brands engage their audiences – I often find myself torn between being scared about the potential overreach of targeted advertising and being excited about its possibilities. On one end, it is startling when the movie I hadn’t thought about in years – until a colleague quotes it in the office – suddenly appears at the top of…


No. 494: In which Earth Day, the National League and fresh NSF Fellows all arrive, but COVID-19 won’t leave

  People of Earth: Welcome to Wednesday, dear readers, as Long Island, the United States and a good chunk of the civilized world muscle their way through another workweek in the Age of Coronavirus. It’s April 22 out there, which of course makes this Earth Day’s 50th anniversary – certainly not what anybody expected it would be, though maybe that’s not all bad. Cool beans: Meanwhile, you might still have some in the house after…