President Donald Trump

Brand authentication: Keeping it real in the Digital Age

By DAVID CHAUVIN // In theory, being authentic should be easy. How hard can it be to be yourself – the one person you know better than anyone? Unfortunately, marketing history is full of stories of otherwise-sound brands misunderstanding themselves or the customer relationships – time and time and time again. In search of advertising buzz, a brand refresh or the ever-elusive viral marketing campaign, marketers will often lose sight of what draws people to…


Ominous winds blow, but offshore efforts hold steady

By GREGORY ZELLER // President Trump is tapping the breaks on offshore-wind development, but the burgeoning billion-dollar industry is still poised to reset environmental and economic barometers. That’s the word from world-class energy guru Robert Catell, chairman of the National Offshore Wind Research and Development Consortium, who’s staying calm in response to the announcement that the Trump Administration is delaying permits for the first major U.S. offshore wind farm, until such time that the administration…


In the 2020 Census, LI’s best chance to make it count

By GREGORY ZELLER // A coalition of Long Island lawmakers and activists is spreading the word about the 2020 Census – and its critical importance to the Island’s economic future. The Health and Welfare Council of Long Island has joined with the Office of the Nassau County Comptroller to create the Long Island Counts 2020 Census FAQ Report, a 12-page primer on the forthcoming April 2020 national census – the 24th in U.S. history and…


Environmentalists cheer CCPA, blast ‘federal inactivity’

By GREGORY ZELLER // A statewide coalition rallying for “climate justice” delivered high praise Friday for some of the sharpest environmental regulations ever considered by Albany. With the New York State Senate hosting its third legislative hearing in four days on a proposed slate of new and pointed environmental laws (following sit-downs in Albany and New York City), members of NY Renews – a coalition of more than 160 organizations championing environmental policy “grounded in…


Food bank, friends unite to help LI shutdown families

By GREGORY ZELLER // You’d like to think that hardworking men and women – particularly those dedicated to government service, which is essentially service of the people – wouldn’t have to struggle to put food on the table. But with the partial federal government shutdown now four weeks along and no end in sight … well, here we are. To that end, Island Harvest Food Bank on Thursday announced new programs designed specifically to assist…


The shutdown and you: A Long Islander’s guide

By JEFF GUILLOT // One thing I drill into the collective consciousness of students every semester is that the role of the federal government in your daily life is minimal, compared to state and local governments. In normal, peaceful times, the average citizen only interacts with the federal government if they are interacting with the military or the immigration system. Virtually every other element of your day-to-day interactions with government are at more localized levels,…


Politics 2019: Are millennials ready to govern?

By JEFF GUILLOT // Congratulations are due to my millennial-aged comrades. In 2018, you outshined every previous dismal midterm voter turnout and showed up in record numbers. It was clear that people wanted change, and young voters – who ideologically lean to the left – helped elect a Democratic majority in the U.S. House of Representatives that is the most diverse in history, and a record-shattering Democratic majority in the New York State Senate that…


LIU poll: Climate change is real, and it’s not too late

By GREGORY ZELLER // Great swaths of the country may still register as “the base,” but a vast majority of Americans break from President Donald Trump on the key topic of climate change. That according to Brookville-based Long Island University, which this week released a new Hornstein Center poll showing nearly 80 percent of Americans are climate-change believers. Not only that, but the poll shows that more than three-quarters of Americans believe humans have contributed…


‘Post-election stress disorder?’ You’re not alone

By GREGORY ZELLER // If you’ve had trouble dealing with the Trump presidency on an emotional level, you have plenty of company. And the Fall 2018 edition of Academic and Creative Research Magazine, Adelphi University’s faculty research publication, dives straight into this prevailing malaise, with a cover story titled “Trump in the Therapy Room.” Instead of psychoanalyzing the president, the article essentially puts the nation on the therapist’s couch, with professor and Dean Jacques Barber…


FuzeHub brings clean-gen Build4Scale workshops to LI

By GREGORY ZELLER // A U.S. Department of Energy training program that schools burgeoning energy-hardware manufacturers on prototyping and manufacturing is coming to Long Island. FuzeHub, a nonprofit networking organization serving as the vital cog of New York State’s Manufacturing Extension Partnership, has scheduled its first Long Island-based Build4Scale workshops, designed to equip energy innovators with the necessary knowledge to create manufacturing-ready prototypes, avoid costly redesigns and play nicely with large-scale manufacturers. With the Trump…


State pumps $15M into SUNY’s clean-energy programs

By GREGORY ZELLER // The state university system’s clean-energy workforce-development efforts have received an eight-digit shot in the arm. A $15 million state investment will bolster SUNY’s clean-energy workforce and training programs, according to Gov. Andrew Cuomo’s office, with $6 million heading to specific campus-based efforts – including several on Long Island – and an additional $9 million earmarked for colleges and universities planning apprenticeships and internships with industry partners. The funding is part of…


Citing offshore risks, Cuomo drills Trump again

By GREGORY ZELLER // Governor Andrew Cuomo is firing more broadside cannon shots at the Trump White House in a sea battle centered off Long Island’s shores. Cuomo is advancing legislation that would prohibit the leasing of lands, including underwater lands, for offshore drilling and exploration purposes – a direct response to “the Trump administration’s plan to vastly expand offshore drilling in the Atlantic and Pacific oceans,” according to the governor’s office. In January, U.S….


Cuomo doubles down by speeding up emissions effort

By GREGORY ZELLER // Governor Andrew Cuomo is hitting the gas on his ambitious environmental agenda. The governor on Friday announced a dramatic acceleration of his energy-efficiency plans for New York State, including a comprehensive strategy to achieve significant greenhouse gas-emission reductions over the next seven years. Targeting annual efficiencies equivalent to the amount of energy required to power nearly 2 million homes, Cuomo’s revamped plan includes $36.5 million in new state investments that, according…


NYSERDA, Israeli innovators ink clean-energy pact

By GREGORY ZELLER // A new collaboration between New York State’s advanced-energy gurus and Israel’s top innovation agency will look to speed clean-energy breakthroughs to global markets. Speaking Tuesday at Advanced Energy Conference 2018 in New York City, Lt. Gov. Kathleen Hochul announced a new Memorandum of Understanding between the New York State Energy Research and Development Authority and the Israel Innovation Authority. The partnership will “accelerate the pace of innovation in the global (clean-energy)…


LI broker auctioning off ‘ImpeachTrump.com’ domain

By GREGORY ZELLER // With President Donald Trump girding his defenses, a clever Long Island digital-marketing firm might profit handsomely from the national impeachment debate. Holbrook-based Precision Marketing Solutions, which has virtually no web presence itself but brokers an extensive portfolio of domain names, is sitting on a doozy: ImpeachTrump.com. The premium domain name is now up for grabs in an online auction set to expire March 24. ImpeachTrump.com was registered through kingpin domain registry…